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The New Media Monopoly: A Completely Revised and Updated Edition With Seven New Chapters
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Review
No book on the media has proved as influential to our understanding of the dangers of corporate consolidation to democracy and the marketplace of ideas; this new edition builds on those works and surpasses them. -Eric Alterman, author of What Liberal Media? "A groundbreaking work that charts a historical shift in the orientation of the majority of America's communications media-further away from the needs of the individual and closer to those of big business." -Bruce Manuel, Christian Science Monitor
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About the Author
Pulitzer Prize-winning journalist Ben H. Bagdikian is dean emeritus of the Graduate School of Journalism at the University of California at Berkeley. His other books include Double Vision: Reflections on My Heritage, Life, and Profession.
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Product details
Paperback: 299 pages
Publisher: Beacon Press; 20th ed. edition (May 15, 2004)
Language: English
ISBN-10: 0807061875
ISBN-13: 978-0807061879
Product Dimensions:
5.5 x 0.8 x 8.5 inches
Shipping Weight: 12 ounces (View shipping rates and policies)
Average Customer Review:
4.0 out of 5 stars
15 customer reviews
Amazon Best Sellers Rank:
#686,598 in Books (See Top 100 in Books)
Whoever wondered, like me, what happened to quality journalism, should read this book. After Reagan won the presidential election in 1980, conservatives began attacking the Fairness Doctrine. "The Fairness Doctrine required stations to devote a reasonable time to discussions of serious public issues and allowed equal time for opposing views to be heard." That seems like a pretty good definition of quality journalism to me. How can you ever imagine editors to defend a view contrary to their own professionalism? This is only possible in a world where media conglomerates grew so big that they don't like other big corporations being attacked. The author says : "Before newspapers and their conglomerates began buying broadcast stations, in 1969 when the Supreme Court ruled that the Fairness Doctrine was constitutional, the majority of newspapers editorialized in favour of the Fairness Doctrine. But by 1984, when newspapers had become part of the growing conglomerates that owned both newspapers and broadcast stations, those newspapers had reversed their positions and editorialized against the Fairness Doctrine. At least 84 percent of newspapers editorials then argued that the Fairness Doctrine should no longer be required."When I was a small boy, I was still taught at school that the press is a warrant for our democracy. I suppose they don't teach that anymore. The free press doesn't exist any longer. The media are now part of the establishment. Five media conglomerates own the most newspapers, magazines, publishers, movie studio's and radio- and television channels, and the author calls those by their names : "These five conglomerates are Time Warner, by 2003 the largest media firm in the world; The Walt Disney Company; Murdoch's News Corporation, based in Australia; Viacom; and Bertelsmann, based in Germany. Today, none of the dominant media companies bother with dominance merely in a single medium. Their strategy has been to have major holdings in all the media, from newspapers to movie studios. This gives each of the five corporations and their leaders more communications power than was exercised by any despot or dictatorship in history".Welcome to the "democracy" of the 21st century. Whoever is interested in a historical perspective of the brainwashing of the American people that started in the 20th century should also read Alex Carey Taking the Risk Out of Democracy: Corporate Propaganda versus Freedom and Liberty (History of Communication).
With "The New Media Monopoly", Ben Bagdikian delivers one of the best books on the modern state of the media ever written. He describes in fascinating detail the events that have surrounded the growth in the concentration of media ownership. Unlike some other texts covering the same topic, Bagdikian's writing is very readable and captivating. However, he does seem to provide more anecdotal evidence to support his observations than hard numbers. I would highly recommend accompanying this book with Robert McChesney's "The Global Media", which covers basically the same trends, but provides more hard data. McChesney also focuses more on the larger business dealings of media corporations that have lead to their consolidation rather than Bagdikian's typically smaller examples.
This book is super revealing — if you watch the "nightly news", etc. — better vet most of what they pump at you!
A great book of the "Big 5 Media Conglomerates". This is an easy read on how the political economy of our powerful media mongols operate and its not pretty. They are dubious in their policies, PR and are operate with an imeasurable amount of control. We are literally being fed what they only want us to know. It is messed and must read for any one to take the journey to enlightenment.
A must read for everyone.
Very interesting subject but heavy reading. Must pay attention to each chapter. I was highly educated about our current media and how it is being manipulated.
Its alright, kind of repetitive.
I haven't yet finished the entirety of this work, yet my reading hitherto has, I think, given me a decent-enough engagement to write a review. It's sources are excessively internet based; it's tone is a tad too colloquial and folksy for my tastes; there are times when one gets the sense that it's formally confused--is it a manifesto, as an earlier reviewer noted, or an extended open letter...and so on. I've read better works of its ilk. No offense to the author.
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